GWS forward Jeremy Cameron is no longer the main man in attack, and that's just how coach Leon Cameron likes it.
The Giants are in the hunt for a top-four berth after starting their AFL season with nine wins from 13 games.
Illustrating the rapid rise of GWS this season has been their increased potency up forward, with the Giants averaging 108 points per game - ranking behind only Adelaide (113).
A more dominant midfield and an even spread of talent in attack have been the major reasons behind the team's improvement.
In previous years, Jeremy Cameron was forced to carry the bulk of the load up forward.
And while he has been strong again this year with an average of 25.8 from nine games, he's received plenty of help from the likes of Toby Greene (27.15), Steve Johnson (24.14), and Rory Lobb (17.9).
Jonathon Patton (12.8) is another focal point up forward, while Matthew Kennedy booted three goals on debut last week.
"One thing that is happening is there's a lot of people hitting the scoreboard, and we're unpredictable - which is good," Leon Cameron told Perth radio station 6PR.
"We're not just relying heavily Jeremy Cameron to kick five goals every week, or Rory Lobb to kick three or four.
"We're still hitting that 100-point mark most weeks, yet not just relying on our tall keys to kick the majority of that score."
GWS were scrappy in last week's 27-point win over Essendon, but they fired in the last term when the game was on the line.
The Giants face just two top-eight sides in their final nine games, giving them an excellent chance to push for a top-four berth.
That stretch starts against Carlton at Spotless Stadium on Saturday, before GWS have a bye next week.